The branding process can take anywhere between 4 weeks to 6 months. And this isn't including all the other efforts you've made before the process too!
So if you've made it, then congratulations! It's no easy feat.
But all the hard work, sweat, and tears don't just stop here. You have to make money with your brand to be really successful, after all!
So how do you bring in the moolah with your personal brand? We're here to give you some insider tips!
Generate Ad Revenue
If you've watched any content creator or Twitch streamer, then you'll be familiar with the ads that flash up on your screen every once in a while. It's annoying, but the truth is, for every ad watched, it brings in the streamers some money.
With ad revenue, you can expect about $250 per 100 subscribers on Twitch. However, it's not as easy as it sounds.
You can't just hit a certain number of subscribers to make money; you have to make sure they keep returning to watch your content. You only get paid if people actually watch your videos, and as a result, the ads!
To really make some money off of ad revenue, you have to drive massive traffic to your premium content. Not only that, but you need to do it repeatedly.
As you might imagine, this can be really tough to do. And it doesn't sound like much fun, does it?
So let's explore other ways to make money with your brand.
Strike Influencer Deals
Another way you can generate some income with your personal brand is to strike influencer deals.
Not 100% sure what this is? It's where you pay a well-known influencer to pimp your brand. Who knows—maybe once you build your personal brand enough, you can do this yourself one day!
But there are a few bones to pick with this, which makes influencer deals not as sweet as you'd imagine.
It's an Over-Saturated Market
When influencers were a new thing, what they had to say to their audiences held more weight. So back in the day, influencer marketing was an extremely effective thing to do.
But of course, people quickly caught onto this. And today, you can bet that it's an over-saturated market nowadays.
Influencer words aren't worth their weight in gold anymore, which means these deals aren't as fruitful as they were years ago. You'll be paying the same amount (or more!), but for mediocre results.
It's not exactly the best trade deal in history.
You'll Alienate Followers
Today's followers aren't stupid. If you have some random influencer (or two) push your brand hard, they're going to think it's sus.
So instead of getting your followers to buy into your brand, you'll lose their trust. And instead, you'll alienate them, as they won't believe in the authenticity of your brand anymore.
So keep it real, and either keep influencer deals to a minimum or just don't do them at all.
We might be a little biased here, but we thinking selling merchandise is the way to go when you want to make money off your brand!
Think about it: when you go to trade shows and events, what do you usually walk away with? That's right, swag bags!
When you go to use your new pen or stress ball later on, then you'll see the brand's name on there. And with time, that name will be ingrained in your brain.
Don't you want the same to happen to your followers? Then selling merchandise can totally work in your favor! You can even have a few extras made to give away to your followers to create some hype.
Here are some great ideas you should try.
You know how it is: you browse a webshop and can't really get a feel for how a t-shirt really looks on someone because they're either on some God of a model or even worse, just laid out flat in a product photo.
Show your fans how your merch really looks like by having some photoshoots!
Not only can you display how branded apparel looks on you, but you can also show that you love your own merch. After all, if it's good enough for you, then it's good enough for them!
We've all got a little bit of "me, me, me" in us, and your followers are no exception. If you show them a little bit of attention, then it's pretty much guaranteed that your merch will advertise for themselves!
Collect pictures of your loyal followers wearing your merch and post them on your social media accounts. Once you do that, you'll see tons more pictures pour in!
Not only will this social proof show internet users that your merchandise is made of good-quality materials, but it'll also motivate them to get their own merch in hopes of being a star on your Twitter.
This kind of interaction also helps you build your brand even further, as it allows you to connect with your followers! This can then help you rake in the cash.
Make Sure You Make Money With Your Brand
Now that you know how to make money with your brand, aren't you excited to hop to it?
It's obvious that you need to skip the ad revenue and influencer deals. Instead, whip up some amazing merchandise that your followers will love. Take the time to design some merch that's on point, and they'll come to you!
Most importantly, don't forget to connect with your followers to grow your brand even more. If you're an online influencer, then that's a must for gaining followers!
Want to get started on selling merch? Then get a quote from us now!